The Retail Romanian Market and the Functional Integrated Commercial Centers
Manea, Ludmila Daniela
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The Romanian trade is passing through a transforming process, both for what the nature of the involved economic agents are concerned and the methods, techniques, knowledge etc. necessary for the activities within this economic field. Many of the favourable changes have been produced both under the influence of the large foreign retail groups (especially the European ones), present at the moment on the Romanian market too, and the impact of certain legislative regulations applicable in this field. Right from the beginning of the “post December” period, there was an imperative need as far as the trade development was concerned, as well as the creation of an urban framework that should offer optimal conditions to carry out trading activities. The implementation of the foreign retail groups (including the large commercial centers) has brought to our country the practices and commercial policies encountered in the civilized world, imposing at the same time the practice of the real competition, accompanied by a series of more or less favourable consequences, both at the local and national level. By the mid of March 2008, the hypermarket and supermarket type of market chains, discount and cash & carry markets (over 40) is going through an extension process, a fact which is to be observed in the huge number of markets in Romania, the Romanian market being open for the foreign investments.
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