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The analysis of the customers’ perception on CSR – tridimensional approach – cultural, economical and social
(Editura Europlus Galaţi, 2010-01)
There has been observed a more obvious need of the companies to appeal to community
in order to find the necessary support and resources to accomplish their mission and
objectives. For the society to develop, the population ...
Elaboration of Marketing Strategies and Programs Through the Integration of the Sustainable Development’s Objectives
("Dunarea de Jos" University of Galati, 2009-06)
Simultaneously with the manifestation of the availability of the
company/organization to include in its activities and politics objectives of
sustainable development and social responsibility, concrete marketing steps ...
Integration Perspectives of the Communication Management Within Organizations’ Policy
(“Dunarea de Jos” University of Galati, 2010)
While the marketing specialists reach the conclusion that building a brand in the XXI
century signifies customer relationship development in a permission marketing
approach, the public relations starts to be the pillar ...