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Integration Perspectives of the Communication Management Within Organizations’ Policy
(“Dunarea de Jos” University of Galati, 2010)
While the marketing specialists reach the conclusion that building a brand in the XXI
century signifies customer relationship development in a permission marketing
approach, the public relations starts to be the pillar ...
Analysis of Satisfaction Degree of the Public Insurance System Beneficiaries
(“Dunarea de Jos” University of Galati, 2013)
The public insurance system provides financial benefits to individuals that are obtained by
collecting the due contributions. The analysis of satisfaction degree of the beneficiaries of
the system was carried out to ...
Economic Issues in the Wind Energy Development at World and European Level
(“Dunarea de Jos” University of Galati, 2013)
Energy has become increasingly more a commodity we can not replace, a good without
which modern life can not exist. Over time, sources of energy have experienced several
stages of development. The quantitative involution ...
The employee stock ownership plan
(Universitatea "Dunărea de Jos" din Galaţi, 2005)
The market approach values a corporation by reference to market-derived pricing multiples extracted from actual sales of comparative companies or securities. The most common market approach business/stock valuation methods ...
Competitive Product Advantages
(Universitas Galatiensis, 2006-01)
Cost advantages may be either internal or external. Internal economics of scope,
scale, or experience, and external economies of focus or logistical integration,
enable a company to produce some products at a lower cost ...
How Should they Affect Pricing Decisions? Difficult Comparison Effect
("Dunarea de Jos" University of Galati, 2007-01)
In most companies, there is ongoing conflict between managers in charge
of covering costs (finance and accounting) and managers in charge of satisfying
customers (marketing and sales). Accounting journals warn against ...
A Business Process Management System based on a General Optimium Criterion
("Dunarea de Jos" University of Galati, 2009-01)
Business Process Management Systems (BPMS) provide a broad
range of facilities to manage operational business processes. These systems
should provide support for the complete Business Process Management (BPM)
life-cycle ...