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Association and Sequence Mining in Web Usage
Web servers worldwide generate a vast amount of information on web users’ browsing activities. Several researchers have studied these so‐called clickstream or web access log data to better understand and characterize web ...
Development of a Web Marketing Plan for an e-Book – Challenges and Opportunities
(Editura Europlus Galaţi, 2011-07)
In this paper, we emphasize the benefits of e‐books for the customers who are looking for international availability, acquisitions in real time, competitive prices and social responsibility from the part of the publishers; ...