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Câteva aspecte ale argumentării în textul publicitar
(Universitatea "Dunărea de Jos" din Galați, 2005-01)
Any advertising product should answer a very simple question: "Why do I need this product/ service?" In an attempt to be as convincing as possible, ad designers choose a method which they think to be the best, at that ...
Previzibil vs. imprevizibil în discursul publicitar
(Universitatea "Dunărea de Jos" din Galați, 2006-01)
More than in any other type of communication, the advertising text cultivates the ludic, under its different aspects, at different levels, and, as it is the case with any game, there are predictable sequences but there ...