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    • Câteva aspecte ale argumentării în textul publicitar 

      Cîrnu, Mihaela (Universitatea "Dunărea de Jos" din Galați, 2005-01)
      Any advertising product should answer a very simple question: "Why do I need this product/ service?" In an attempt to be as convincing as possible, ad designers choose a method which they think to be the best, at that ...