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    • Integration Perspectives of the Communication Management Within Organizations’ Policy 

      Cristache, Nicoleta; Susanu, Irina; Micu, Adrian; Micu, Angela Eliza (“Dunarea de Jos” University of Galati, 2010)
      While the marketing specialists reach the conclusion that building a brand in the XXI century signifies customer relationship development in a permission marketing approach, the public relations starts to be the pillar ...