Sfoglia per Autore "Cristache, Nicoleta"
Items 1-6 di 6
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The analysis of the customers’ perception on CSR – tridimensional approach – cultural, economical and social
(Editura Europlus Galaţi, 2010-01)There has been observed a more obvious need of the companies to appeal to community in order to find the necessary support and resources to accomplish their mission and objectives. For the society to develop, the population ... -
Elaboration of Marketing Strategies and Programs Through the Integration of the Sustainable Development’s Objectives
("Dunarea de Jos" University of Galati, 2009-06)Simultaneously with the manifestation of the availability of the company/organization to include in its activities and politics objectives of sustainable development and social responsibility, concrete marketing steps ... -
Integration Perspectives of the Communication Management Within Organizations’ Policy
(“Dunarea de Jos” University of Galati, 2010)While the marketing specialists reach the conclusion that building a brand in the XXI century signifies customer relationship development in a permission marketing approach, the public relations starts to be the pillar ... -
Promotion Strategy Specific to Organizations Participating in “Back to School” Program
("Dunarea de Jos" University of Galati, 2009-01)Romania’s stationery market records a growth rhythm of about 10-15 percent per year. For the beginning of school year 2007-2008, organizations of the type forecast a growth of 25%. During the top period, stationery sales ... -
The Role of Public Relations in Social Responsibility of Romanian Enterprises
(Universitas Galatiensis, 2006-01)The Excellence study has shown that public relations is an unique management function that helps an organisation interact with social and political components of its environment. These components make up the institutio ... -
The role of the preventative management in the administration of Romanian organizations image
(Editura Universităţii "Dunărea de Jos" Galaţi, 2005)The entire economic, political, and social Romanian environment is undergoing a process of quick transformation under the influence of some factors among which the most important are Romania’s process of integration into ...
