Căutare după Autor "Dospinescu, Nicoleta"

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    • The Public Relations Events in Promoting Brand Identity of the City 

      Dospinescu, Nicoleta (“Dunarea de Jos” University of Galati, 2014)
      The events are essential in the power generation of brands and in managing experience for target audience. In a global society in which "differentiate yourself" and "be unique" means everything, brands are in their moment ...