Browsing by Author "Samtani, Mukta"

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Achieving the next level of Growth through Competitive Intelligence Practices: An Exploratory Study of Romanian Offshore Technology Service Providers

Samtani, Mukta; Căpătînă, Alexandru (“Dunarea de Jos” University of Galati, 2012)

The paper explores the tool of Competitive Intelligence (CI) as an effective method of building one’s capability and focus and illustrates the benefits of gathering competitive intelligence by applying it on the top ...