Căutare după Autor "Susanu, Irina"

Afișează articolele 1-4 of 4

    • Advertising between rules and creativity 

      Susanu, Irina (Universitatea "Dunărea de Jos" din Galaţi, 2005)
      Where would the world be without advertising? Stuart Henderson Britt strongly believed in it. He said: “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but she doesn’t.” ...

    • The analysis of the customers’ perception on CSR – tridimensional approach – cultural, economical and social 

      Cristache, Nicoleta; Micu, Adrian; Micu, Angela-Eliza; Susanu, Irina (Editura Europlus Galaţi, 2010-01)
      There has been observed a more obvious need of the companies to appeal to community in order to find the necessary support and resources to accomplish their mission and objectives. For the society to develop, the population ...

    • Integration Perspectives of the Communication Management Within Organizations’ Policy 

      Cristache, Nicoleta; Susanu, Irina; Micu, Adrian; Micu, Angela Eliza (“Dunarea de Jos” University of Galati, 2010)
      While the marketing specialists reach the conclusion that building a brand in the XXI century signifies customer relationship development in a permission marketing approach, the public relations starts to be the pillar ...

    • Promotion Strategy Specific to Organizations Participating in “Back to School” Program 

      Susanu, Irina; Cristache, Nicoleta; David, Sofia; Elmazi, Liljana; Nedelea, Alexandru ("Dunarea de Jos" University of Galati, 2009-01)
      Romania’s stationery market records a growth rhythm of about 10-15 percent per year. For the beginning of school year 2007-2008, organizations of the type forecast a growth of 25%. During the top period, stationery sales ...