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    • Brand Loyalty: Impact of Cognitive and Affective Variables 

      Touzani, Mourad; Temessek, Azza ("Dunarea de Jos" University of Galati, 2009-01)
      Studies on brand loyalty typically focus on the behavioural side of brand loyalty or on the attitudinal side. Rare are the studies that examine simultaneously both components of brand loyalty. The present study was performed ...