• Competitive Product Advantages 

      Micu, Angela Eliza; Micu, Adrian (Universitas Galatiensis, 2006-01)
      Cost advantages may be either internal or external. Internal economics of scope, scale, or experience, and external economies of focus or logistical integration, enable a company to produce some products at a lower cost ...
    • How Should they Affect Pricing Decisions? Difficult Comparison Effect 

      Micu, Angela Eliza; Micu, Adrian ("Dunarea de Jos" University of Galati, 2007-01)
      In most companies, there is ongoing conflict between managers in charge of covering costs (finance and accounting) and managers in charge of satisfying customers (marketing and sales). Accounting journals warn against ...