Căutare Annals of “Dunarea de Jos” University. Fascicle I: Economics and Applied Informatics după Subiect "Travel programmes"
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From 4P's to 4 E's – How to Avoid the Risk of Unbalancing the Marketing Mix in Today Hotel Businesses
(“Dunarea de Jos” University of Galati, 2015)No-one would doubt that hotel business owners are operating in dynamic and challenging times. The frameworks strategic marketers once used are also evolving embracing some of the changes in today’s technology and ...