Căutare Scientific papers - Annals of "Dunarea de Jos" University of Galati - Analele științifice ale Universității "Dunărea de Jos" din Galați după Autor "Micu, Angela-Eliza"
Afișează articolele 1-5 of 5
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The analysis of the customers’ perception on CSR – tridimensional approach – cultural, economical and social
(Editura Europlus Galaţi, 2010-01)There has been observed a more obvious need of the companies to appeal to community in order to find the necessary support and resources to accomplish their mission and objectives. For the society to develop, the population ... -
Elaboration of Marketing Strategies and Programs Through the Integration of the Sustainable Development’s Objectives
("Dunarea de Jos" University of Galati, 2009-06)Simultaneously with the manifestation of the availability of the company/organization to include in its activities and politics objectives of sustainable development and social responsibility, concrete marketing steps ... -
Healthcare Services Employees Perception about Staff Motivation
(“Dunarea de Jos” University of Galati, 2015)Motivation of healthcare employees represents a very complex task due to the specific context that is present in the field of healthcare services. In this field the staff motivation is built upon a mix of factors both ... -
Issues Related to a Reasonableness of Executive Compensation Analysis
(Universitas Galatiensis, 2006-01)In most companies, there is ongoing conflict between managers in charge of covering costs (finance and accounting) and managers in charge of satisfying customers (marketing and sales). Accounting journals warn against ... -
Marketing innovation through price
(Universitatea "Dunărea de Jos" din Galaţi, 2005)The factors that influence pricing strategy change over the life of a product concept. The market defined by a product concept passes through four phases: development, growth, maturity, and decline. Briefly, the changes ...
