Căutare Scientific papers - Annals of "Dunarea de Jos" University of Galati - Analele științifice ale Universității "Dunărea de Jos" din Galați după Subiect "Public Relation"
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The Public Relations Events in Promoting Brand Identity of the City
(“Dunarea de Jos” University of Galati, 2014)The events are essential in the power generation of brands and in managing experience for target audience. In a global society in which "differentiate yourself" and "be unique" means everything, brands are in their moment ...