Căutare Scientific papers - Annals of "Dunarea de Jos" University of Galati - Analele științifice ale Universității "Dunărea de Jos" din Galați după Subiect "competition"
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Marketing innovation through price
(Universitatea "Dunărea de Jos" din Galaţi, 2005)The factors that influence pricing strategy change over the life of a product concept. The market defined by a product concept passes through four phases: development, growth, maturity, and decline. Briefly, the changes ...