Căutare Scientific papers - Annals of "Dunarea de Jos" University of Galati - Analele științifice ale Universității "Dunărea de Jos" din Galați după Subiect "loialitate de brand"
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Brand Loyalty: Impact of Cognitive and Affective Variables
("Dunarea de Jos" University of Galati, 2009-01)Studies on brand loyalty typically focus on the behavioural side of brand loyalty or on the attitudinal side. Rare are the studies that examine simultaneously both components of brand loyalty. The present study was performed ...