Căutare Scientific papers - Annals of "Dunarea de Jos" University of Galati - Analele științifice ale Universității "Dunărea de Jos" din Galați după Subiect "strategii de afaceri"
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Products Positioning on a Heterogeneous Market
(Europlus Galati, 2012-03)Analyses realized on markets showed in time that these are not amorphous masses of buyers but are formed of different divisions that we can often find under the name of market segments. Market can be divided in more ...