Căutare Fascicula I după Autor "Micu, Adrian"
Afișează articolele 1-8 of 8
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The analysis of the customers’ perception on CSR – tridimensional approach – cultural, economical and social
(Editura Europlus Galaţi, 2010-01)There has been observed a more obvious need of the companies to appeal to community in order to find the necessary support and resources to accomplish their mission and objectives. For the society to develop, the population ... -
Competitive Product Advantages
(Universitas Galatiensis, 2006-01)Cost advantages may be either internal or external. Internal economics of scope, scale, or experience, and external economies of focus or logistical integration, enable a company to produce some products at a lower cost ... -
Elaboration of Marketing Strategies and Programs Through the Integration of the Sustainable Development’s Objectives
("Dunarea de Jos" University of Galati, 2009-06)Simultaneously with the manifestation of the availability of the company/organization to include in its activities and politics objectives of sustainable development and social responsibility, concrete marketing steps ... -
The employee stock ownership plan
(Universitatea "Dunărea de Jos" din Galaţi, 2005)The market approach values a corporation by reference to market-derived pricing multiples extracted from actual sales of comparative companies or securities. The most common market approach business/stock valuation methods ... -
How Should they Affect Pricing Decisions? Difficult Comparison Effect
("Dunarea de Jos" University of Galati, 2007-01)In most companies, there is ongoing conflict between managers in charge of covering costs (finance and accounting) and managers in charge of satisfying customers (marketing and sales). Accounting journals warn against ... -
Integration Perspectives of the Communication Management Within Organizations’ Policy
(“Dunarea de Jos” University of Galati, 2010)While the marketing specialists reach the conclusion that building a brand in the XXI century signifies customer relationship development in a permission marketing approach, the public relations starts to be the pillar ... -
Issues Related to a Reasonableness of Executive Compensation Analysis
(Universitas Galatiensis, 2006-01)In most companies, there is ongoing conflict between managers in charge of covering costs (finance and accounting) and managers in charge of satisfying customers (marketing and sales). Accounting journals warn against ... -
Marketing innovation through price
(Universitatea "Dunărea de Jos" din Galaţi, 2005)The factors that influence pricing strategy change over the life of a product concept. The market defined by a product concept passes through four phases: development, growth, maturity, and decline. Briefly, the changes ...
