• Elaboration of Marketing Strategies and Programs Through the Integration of the Sustainable Development’s Objectives 

      Micu, Adrian; Micu, Angela-Eliza; Cristache, Nicoleta; Totolici, Sofia ("Dunarea de Jos" University of Galati, 2009-06)
      Simultaneously with the manifestation of the availability of the company/organization to include in its activities and politics objectives of sustainable development and social responsibility, concrete marketing steps ...
    • Six Sigma - a new approach of quality 

      Nicolai, Maria; Totolici, Sofia (Universitatea "Dunărea de Jos" din Galaţi, 2005)
      The term six sigma was elaborated by Motorola Corp, in the early ‘80s, after a visit in Japan. The method’s application with this name has reduced the fabrication deficiencies with 99,7%, thus, in 1998, Motorola Corp. was ...