Căutare 2003- 2017 (economie; informatică aplicată) după Autor "Touzani, Mourad"

Afișează articolele 1-2 of 2

    • Brand Loyalty: Impact of Cognitive and Affective Variables 

      Touzani, Mourad; Temessek, Azza ("Dunarea de Jos" University of Galati, 2009-01)
      Studies on brand loyalty typically focus on the behavioural side of brand loyalty or on the attitudinal side. Rare are the studies that examine simultaneously both components of brand loyalty. The present study was performed ...

    • Development of a Web Marketing Plan for an e-Book – Challenges and Opportunities 

      Căpătînă, Alexandru; Touzani, Mourad (Editura Europlus Galaţi, 2011-07)
      In this paper, we emphasize the benefits of e‐books for the customers who are looking for international availability, acquisitions in real time, competitive prices and social responsibility from the part of the publishers; ...