• Advertising between rules and creativity 

      Susanu, Irina (Universitatea "Dunărea de Jos" din Galaţi, 2005)
      Where would the world be without advertising? Stuart Henderson Britt strongly believed in it. He said: “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but she doesn’t.” ...
    • Promotion Strategy Specific to Organizations Participating in “Back to School” Program 

      Susanu, Irina; Cristache, Nicoleta; David, Sofia; Elmazi, Liljana; Nedelea, Alexandru ("Dunarea de Jos" University of Galati, 2009-01)
      Romania’s stationery market records a growth rhythm of about 10-15 percent per year. For the beginning of school year 2007-2008, organizations of the type forecast a growth of 25%. During the top period, stationery sales ...