The factors that influence pricing strategy change over the life of a product concept. The market defined by a product concept passes through four phases: development, growth, maturity, and decline. Briefly, the changes ...

This paper presents the first results of a research project which has the aims to identify the problems appearing during the preparation of mergers in compliance with valid Czech regulations and to analyze economic causes ...

Typical products are considered suitable features to characterise the tourist supply of a destination. Their exploitation can contribute both to develop and to create the tourist market, enriching a tourist package or ...

While some theorists have been reluctant to express their opinions and give solutions to the problem of evaluation, in addition to other issues earlier review, sought in the theories developed to propose various methods for ...

The source of improving people life standard depends, alongside other factors, on efforts oriented towards education, research, and knowledge enrichment. It is also related to development and dissemination of high ...

Analyses realized on markets showed in time that these are not amorphous masses of buyers but are formed of different divisions that we can often find under the name of market segments. Market can be divided in more ...

The Romanian trade is passing through a transforming process, both for what the nature of the involved economic agents are concerned and the methods, techniques, knowledge etc. necessary for the activities within this ...

Romania’s stationery market records a growth rhythm of about 10-15 percent per year. For the beginning of school year 2007-2008, organizations of the type forecast a growth of 25%. During the top period, stationery sales ...

Evidently, life insurance helps to reduce the burden that weighs upon the state concerning social protection, leading to the release of resources for investment and provision of goods and essential public services (education, ...