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Now showing items 1-9 of 9
The Evolution of Romania's Market Stability and Performance Indicators of the Life Insurance Sector
(2016)
Evidently, life insurance helps to reduce the burden that weighs upon the state concerning social protection, leading to the release of resources for investment and provision of goods and essential public services (education, ...
Products Positioning on a Heterogeneous Market
(Europlus Galati, 2012-03)
Analyses realized on markets showed in time that these are not amorphous masses of
buyers but are formed of different divisions that we can often find under the name of
market segments. Market can be divided in more ...
Analysis of the Behavior Mergermarket in the Conditions the Financial Crisis
(Europlus Galati, 2012-03)
This paper presents the first results of a research project which has the aims to identify the
problems appearing during the preparation of mergers in compliance with valid Czech
regulations and to analyze economic causes ...
Marketing innovation through price
(Universitatea "Dunărea de Jos" din Galaţi, 2005)
The factors that influence pricing strategy change over the life of a product concept. The market defined by a product concept passes through four phases: development, growth, maturity, and decline. Briefly, the changes ...
The Retail Romanian Market and the Functional Integrated Commercial Centers
("Dunarea de Jos" University of Galati, 2007-01)
The Romanian trade is passing through a transforming process, both for
what the nature of the involved economic agents are concerned and the methods,
techniques, knowledge etc. necessary for the activities within this ...
Promotion Strategy Specific to Organizations Participating in “Back to School” Program
("Dunarea de Jos" University of Galati, 2009-01)
Romania’s stationery market records a growth rhythm of about 10-15
percent per year. For the beginning of school year 2007-2008, organizations of
the type forecast a growth of 25%. During the top period, stationery sales ...
Theories and Methods of Assessment that have Influenced International Practices
("Dunarea de Jos" University of Galati, 2009-01)
While some theorists have been reluctant to express their opinions
and give solutions to the problem of evaluation, in addition to other issues
earlier review, sought in the theories developed to propose various methods
for ...
Human Capital and Romania’s Perspective in the EU
("Dunarea de Jos" University of Galati, 2009-01)
The source of improving people life standard depends, alongside
other factors, on efforts oriented towards education, research, and
knowledge enrichment. It is also related to development and dissemination
of high ...
Developing the Tourist Market through the Exploitation of the Typical Products
("Dunarea de Jos" University of Galati, 2009-01)
Typical products are considered suitable features to characterise the
tourist supply of a destination. Their exploitation can contribute both to develop
and to create the tourist market, enriching a tourist package or ...