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Development of a Web Marketing Plan for an e-Book – Challenges and Opportunities
(Editura Europlus Galaţi, 2011-07)
In this paper, we emphasize the benefits of e‐books for the customers who are looking for
international availability, acquisitions in real time, competitive prices and social
responsibility from the part of the publishers; ...
Knowledge Economy and the Necessity of Knowledge Management
(Editura Europlus Galaţi, 2010-01)
This paper tries to present an existing relation between knowledge economy and
knowledge management. We started by emphasizing the main principles of knowledge
society and the consequences that determine the movement to ...
Achieving the next level of Growth through Competitive Intelligence Practices: An Exploratory Study of Romanian Offshore Technology Service Providers
(“Dunarea de Jos” University of Galati, 2012)
The paper explores the tool of Competitive Intelligence (CI) as an effective method of
building one’s capability and focus and illustrates the benefits of gathering competitive
intelligence by applying it on the top ...
Risk Management in the Age of Turbulence - Failures and Challenges
(“Dunarea de Jos” University of Galati, 2012)
Today’s business, being affected by the continuous changes in economic environment, must
reinvent the “prudent risk taking” concept to strike an appropriate balance between risk,
return and growth, in order to create ...