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  • Scientific papers - Annals of "Dunarea de Jos" University of Galati - Analele științifice ale Universității "Dunărea de Jos" din Galați
  • Fascicula I
  • 2003- 2017 (economie; informatică aplicată)
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  • Scientific papers - Annals of "Dunarea de Jos" University of Galati - Analele științifice ale Universității "Dunărea de Jos" din Galați
  • Fascicula I
  • 2003- 2017 (economie; informatică aplicată)
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Consolidating an Institution’s Image using Corporate Social Responsibility Campaigns 

Iacob, Silvia Elena; Bădina Rădulescu, Mihaela Loredana (Universitatea "Dunărea de Jos” din Galați, 2016)
Corporate image is closely related to the efficiency of institutional communication, since a company’s strategy needs to aim to justify its involvement in the problems of the society. There are situations when it is necessary ...

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Author
Bădina Rădulescu, Mihaela Loredana (1)
Iacob, Silvia Elena (1)Subjectcorporate social responsibility (1)economic image (1)reputation, identity (1)... View MoreDate Issued
2016 (1)
Has File(s)Yes (1)

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