Browsing 2016 fascicula1 nr2 by Author "Iacob, Silvia Elena"

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    • Consolidating an Institution’s Image using Corporate Social Responsibility Campaigns 

      Iacob, Silvia Elena; Bădina Rădulescu, Mihaela Loredana (Universitatea "Dunărea de Jos” din Galați, 2016)
      Corporate image is closely related to the efficiency of institutional communication, since a company’s strategy needs to aim to justify its involvement in the problems of the society. There are situations when it is necessary ...