Căutare 2014 fascicula1 nr2 după Subiect "Fast moving consumer goods"
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Brand Mentions in Social Media as a Key Performance Indicator in the German Fast Moving Consumer Goods Industry
(“Dunarea de Jos” University of Galati, 2014)This research aims to explore correlations between consumer-generated social media activity and the level of sales of German brands from the fast moving consumer goods industry. In particular, the objective was to examine ...
