The Role of Public Relations in Social Responsibility of Romanian Enterprises

dc.contributor.author	Cristache, Nicoleta
dc.date.accessioned	2012-06-19T12:26:44Z
dc.date.available	2012-06-19T12:26:44Z
dc.date.issued	2006-01
dc.identifier.issn	1584-0409
dc.identifier.uri	http://10.11.10.50/xmlui/handle/123456789/980
dc.description	Articolul face parte din Analele Universitatii "Dunarea de Jos" din Galati, Fascicula de Economie si Informatica Aplicata, An XII, nr.1, vol.1/2006	en_US
dc.description.abstract	The Excellence study has shown that public relations is an unique management function that helps an organisation interact with social and political components of its environment. These components make up the institutional environment of an organisation, which consist of publics that affect the ability of the organisation to accomplish its goals and that expect organisations to help them accomplish their own goals. Organisations solve problems for society, but they also create problems for society. The value of public relations, therefore, can be determined by measuring the quality of relationships it establishes with the strategic components of its institutional environment	en_US
dc.language.iso	en	en_US
dc.publisher	Universitas Galatiensis	en_US
dc.subject	relatii publice	en_US
dc.subject	responsabilitati sociale	en_US
dc.subject	comunicare	en_US
dc.title	The Role of Public Relations in Social Responsibility of Romanian Enterprises	en_US
dc.type	Article	en_US