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dc.contributor.authorMicu, Angela Eliza
dc.contributor.authorMicu, Adrian
dc.date.accessioned2012-06-18T10:03:48Z
dc.date.available2012-06-18T10:03:48Z
dc.date.issued2007-01
dc.identifier.issn1584-0409
dc.identifier.urihttp://10.11.10.50/xmlui/handle/123456789/962
dc.descriptionArticolul face parte din Analele Universitatii "Dunarea de Jos" din Galati, Fascicola de Economie si Informatica Aplicata, An XIII, nr.1, vol.1/2007en_US
dc.description.abstractIn most companies, there is ongoing conflict between managers in charge of covering costs (finance and accounting) and managers in charge of satisfying customers (marketing and sales). Accounting journals warn against prices that fail to cover full costs, while marketing journals argue that customer willingness-to-pay must be the sole driver of prices. The conflict between these views wastes company resources and leads to pricing decisions that are imperfect compromises. Profitable pricing involves an integration of costs and customer value. To achieve that integration, however, both need to let go of misleading ideas and form a common vision of what drives profitability.en_US
dc.language.isoenen_US
dc.publisher"Dunarea de Jos" University of Galatien_US
dc.subjecteconomieen_US
dc.subjectdecizieen_US
dc.subjectcosten_US
dc.subjectpreten_US
dc.subjectprofiten_US
dc.subjectvaloareen_US
dc.titleHow Should they Affect Pricing Decisions? Difficult Comparison Effecten_US
dc.typeArticleen_US


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