dc.description.abstract | As in the traditional enterprise, the performance of the enterprises in the
knowledge based society is expressed through the same well-known financial
indicators: return on equity, the profit margin, return on assets, gross margin, asset
turnover, inventory turnover, the collection period, days’ sales in cash, payable
period, fixed-asset turnover, balance sheet rations, coverage rations, market value
leverage rations, liquidity ratios, return on invested capital and many others. But,
the differences that appear are in the way of acquiring at this performance in the
enterprises. The actual knowledge based society is promoting the methods and
models of the rational management that will lead to performance acquiring by the
enterprises. Although as a first step, the reference to financial character as income
statement, balance sheet, schedules to a balance sheet started to include references
to the brain capital that is considered the success key in the businesses. In this paper
I intend to present the effects on enterprise’ financial performance of the main
components of the brain capital: the human capital characterised through the
employees’ competences and skills; organizational capital that defines the internal
structures of the enterprises, inclusively the informatics structure and social capital,
related to the enterprise relations with thirds (investors, banks, customers, suppliers
etc.). The brain capital mustn’t be looked as a present vogue but as a necessity of its
consideration and evaluation thus to the old economic-financial rules used in
decision making to be added and the knowledge/information decision. | en_US |