Browsing 2009 fascicula1 nr1 by Author "Cristache, Nicoleta"
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Promotion Strategy Specific to Organizations Participating in “Back to School” Program
Susanu, Irina; Cristache, Nicoleta; David, Sofia; Elmazi, Liljana; Nedelea, Alexandru ("Dunarea de Jos" University of Galati, 2009-01)Romania’s stationery market records a growth rhythm of about 10-15 percent per year. For the beginning of school year 2007-2008, organizations of the type forecast a growth of 25%. During the top period, stationery sales ...