dc.contributor.author | Susanu, Irina | |
dc.contributor.author | Cristache, Nicoleta | |
dc.contributor.author | David, Sofia | |
dc.contributor.author | Elmazi, Liljana | |
dc.contributor.author | Nedelea, Alexandru | |
dc.date.accessioned | 2012-06-11T10:35:46Z | |
dc.date.available | 2012-06-11T10:35:46Z | |
dc.date.issued | 2009-01 | |
dc.identifier.issn | 1584-0409 | |
dc.identifier.uri | http://10.11.10.50/xmlui/handle/123456789/865 | |
dc.description | Articolul face parte din Analele Universitatii "Dunarea de Jos" din Galati, Fascicola de Economie si Informatica Aplicata, An XV, nr.1, vol.1/2009 | en_US |
dc.description.abstract | Romania’s stationery market records a growth rhythm of about 10-15
percent per year. For the beginning of school year 2007-2008, organizations of
the type forecast a growth of 25%. During the top period, stationery sales grow
generally with about 800-1000 % in comparison with a habitual period of the
year. For distributors, the season of school stationery lasts from July to
September, a period where it is accomplished 20-25% of the entire year
turnover. All these events unfold rapidly in a relatively short period of time, 2-3
months for distributors and a month for retailers, producing a real storm in the
frame of their management. In order to deal with “shopping fury” specific to the
time before the school beginning, organizations of the field are in the position
of applying a series of communication strategies. The purpose of this work is to
highlight a practical example of communication plan specific to organizations
involved in “back to school” program | en_US |
dc.language.iso | en | en_US |
dc.publisher | "Dunarea de Jos" University of Galati | en_US |
dc.subject | market | en_US |
dc.subject | reguli | en_US |
dc.subject | advertising | en_US |
dc.subject | market | en_US |
dc.subject | creativitate | en_US |
dc.title | Promotion Strategy Specific to Organizations Participating in “Back to School” Program | en_US |
dc.title.alternative | Strategii de promovare pentru organizatiile partcipatoare la programul:"Inapoi la Scoala" | en_US |
dc.type | Article | en_US |