Căutare 2011_fascicula1_nr2 după Autor "Căpătînă, Alexandru"
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Development of a Web Marketing Plan for an e-Book – Challenges and Opportunities
Căpătînă, Alexandru; Touzani, Mourad (Editura Europlus Galaţi, 2011-07)In this paper, we emphasize the benefits of e‐books for the customers who are looking for international availability, acquisitions in real time, competitive prices and social responsibility from the part of the publishers; ...