• Analysis of the Behavior Mergermarket in the Conditions the Financial Crisis 

      Valouch, Petr; Sedláček, Jaroslav; Konečný, Alois (Europlus Galati, 2012-03)
      This paper presents the first results of a research project which has the aims to identify the problems appearing during the preparation of mergers in compliance with valid Czech regulations and to analyze economic causes ...
    • Products Positioning on a Heterogeneous Market 

      Neamţu, Liviu; Neamţu, Adina-Claudia (Europlus Galati, 2012-03)
      Analyses realized on markets showed in time that these are not amorphous masses of buyers but are formed of different divisions that we can often find under the name of market segments. Market can be divided in more ...