Elaboration of Marketing Strategies and Programs Through the Integration of the Sustainable Development’s Objectives

dc.contributor.author	Micu, Adrian
dc.contributor.author	Micu, Angela-Eliza
dc.contributor.author	Cristache, Nicoleta
dc.contributor.author	Totolici, Sofia
dc.date.accessioned	2012-06-14T09:07:22Z
dc.date.available	2012-06-14T09:07:22Z
dc.date.issued	2009-06
dc.identifier.issn	1584-0409
dc.identifier.uri	http://10.11.10.50/xmlui/handle/123456789/918
dc.description	Articolul face parte din Analele Universitatii "Dunarea de Jos" din Galati, Fascicola de Economie si Informatica Aplicata, An XV, nr.1, vol.2/2009	en_US
dc.description.abstract	Simultaneously with the manifestation of the availability of the company/organization to include in its activities and politics objectives of sustainable development and social responsibility, concrete marketing steps are required, in form of a number of activities that contribute effectively to achieving such objectives. Therefore, series of steps of the complex process of reflection and strategic planning should be taken in a logical and consistent manner, thus these steps that can adapt and "tone" according to the specific activities that the company operates.	en_US
dc.language.iso	en	en_US
dc.publisher	"Dunarea de Jos" University of Galati	en_US
dc.subject	marketing	en_US
dc.subject	plan strategic	en_US
dc.subject	integrare	en_US
dc.subject	nivele de diagnostic financiar	en_US
dc.title	Elaboration of Marketing Strategies and Programs Through the Integration of the Sustainable Development’s Objectives	en_US
dc.type	Article	en_US