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Products Positioning on a Heterogeneous Market
(Europlus Galati, 2012-03)
Analyses realized on markets showed in time that these are not amorphous masses of
buyers but are formed of different divisions that we can often find under the name of
market segments. Market can be divided in more ...
Analysis of the Behavior Mergermarket in the Conditions the Financial Crisis
(Europlus Galati, 2012-03)
This paper presents the first results of a research project which has the aims to identify the
problems appearing during the preparation of mergers in compliance with valid Czech
regulations and to analyze economic causes ...