Defining Elements of Cities Touristic Attractiveness - A Case Study – Helsinki

Abstract

Achieving the „attractive touristic destination” label represents a high objective for any touristic destination. In order to accomplish this objective, one of the most important aspect is to find what do the attributes of attractiveness in tourism mean. This study consists in a research made by the author during an Erasmus+ teaching visit at Laurea University of Applied Science in Helsinki- Finland. The research consisted in a focus-group organized in the Tourism, Restaurants and Entrepreneurship specialization among students and teachers from Finland and, also, international students, in order to provide some trends that could be deepened by other analysis. The analysis starts from the idea that touristic attractiveness has a subjective component, given by the consumers. As a conclusion, it should be appreciated that it is very important to find the way that touristic services consumer evaluate this concept.