Model of Analysis of Advertising Concerning its Social or Commercial Responsibility
Zusammenfassung
Advertising serves as a mod that shapes social and moral values of the viewer and
therefore, due attention should be paid to ensure that the content is healthy, that it
positively affects the viewer and the values that inspires represent an ethical improvement
of society health. This paper presents a research based on a semi-structured interview and
the applying of a questionnaire. The purpose of this research is to reveal the extent to
which respondents acknowledge the influence of advertising in decision-making. It can be
said that in order to protect society from the harmful effects of advertising, we can create a
model with a series of measures that advertising is socially responsible and even beneficial
for the society.