Social Farming Rural Development Strategy

Abstract

The paper follows two main objectives: to understand farmers’ perception and image of social services and to identify communication levers in order to improve the perceived image of social farming. Orientations in terms of communication are product-focused and aim at enhancing the reputation of social farming consequently with impact on rural development. This paper conducted a questionnaire survey of Romanian farmers’ perception toward social agricultural. The empirical study indicated that farmers shown different awareness to social farming.