Previzibil vs. imprevizibil în discursul publicitar

dc.contributor.author	Cîrnu, Mihaela
dc.date.accessioned	2017-12-15T10:01:15Z
dc.date.available	2017-12-15T10:01:15Z
dc.date.issued	2006-01
dc.identifier.issn	1221-4647
dc.identifier.uri	http://10.11.10.50/xmlui/handle/123456789/4984
dc.description	Annals of the “Dunărea de Jos” University of GALAŢI, Fascicle XIII. New Series. Issue 25, XXIV, 2006, pp. 31 - 35	ro_RO
dc.description.abstract	More than in any other type of communication, the advertising text cultivates the ludic, under its different aspects, at different levels, and, as it is the case with any game, there are predictable sequences but there also are unpredictable situations which enhance the curiosity of the participants. Different forms of repetitions oppose ambiguities, each of them playing a well determined role. Our contribution is an analysis of the means which produce these stylistic figures.	ro_RO
dc.language.iso	other	ro_RO
dc.publisher	Universitatea "Dunărea de Jos" din Galați	ro_RO
dc.subject	textul publicitar, discurs	ro_RO
dc.title	Previzibil vs. imprevizibil în discursul publicitar	ro_RO
dc.type	Article	ro_RO